The Marlboro Man

In the sixty's, when the advertising wasn't prohibited for cigarett, Marlboro created the "Marlboro Man".
In fact, in this time, the brand decided to topic on men and it chose to use the image of the cow boy, lving in the Marlboro country.

Nowadays, advirtising pro-cigarett is allowed but the different brand can sponsorise events. For exemple, Marlboro sponsorise the stabble Ferrari. But in 2008, a new law make difficult to show the logo of the brand on the cars, so Marlboro has replaced it by a bar code.