Free Picture fight cigaret in Saudi Arabia

Free Picture is an advertising agency wich has created an anti-tobacco compaign in Saudi Arabia.
The first picture represent a igaret consuming Saudi monuments like the Riadh towers and the second picture represents the differents ages of the saudi population.

The text on the two pictures is "You burn your life and your country".

Using this two concept, the agency can affect the population because they can recognize them selves in the two pictures.