When BDDP & Fils goes too far...

In 2010, the communication agency BDDP & Fils creates a new compaign anti tobaco for the DNF (Association des Droits des Non Fumeurs). But this compaign is very different from the classic ministerial messages.
Actually, the agency uses an image showing an adolescent knelt down in front of an adult and obligated to put a cigarette in his mouth.
They use the idea of sexual soumision to comparate the cigarette to a subjection.
This choking compaign has for goal to make young people aware of the danger of tobaco for health, because they are more and more touched by this fashion of consumption.
In fact, if in 2008 the 16 - 20 years old people represented 14% of the consummers, in 2009, their number increased to 18%!

But this way to associating smocking to be "raped" has chocked a lot of people and the reactions against this compaign are very lively.

Associations like "Enfance et Partage" regret this uncalled-for parallel and feminist like Antoinette Fouque says that "To practise a fellatio doesn't provoke the cancer"

Album of other compaign in the world